Facebook headline examples9/12/2023 ![]() “Everything about the success of your body copy hinges on a single thing: your hook. Write the ad copy.īelieve it or not, writing the ad text is half the battle.Īccording to Joanna Wiebe of Copyhackers, Source: Īnd I don’t know of anyone who wants to pay more for the same results. And when you aren’t getting enough clicks, you’ll start to pay more for the ones you do get!Īs you can see from this chart by AdEspresso, studies show that the lower the relevance of a Facebook ad, the higher the amount of money paid per click:įacebook ads relevance score. If your ad is being seen by too wide of an audience, chances are you’re not going to be receiving a ton of clicks. What qualities do they have? What are their interests? Who might they follow on Facebook? Think of your audience as a single person. It’s easy to get trapped in the illusion of, “Wider Audience = More Engagement”, but this simply isn’t true. When setting your targeting, it’s important that you aren’t shooting for too broad of an audience. If you didn’t know already, one of the main reasons that Facebook ads are so popular in the marketing world is because if their over-the-top targeting options. Facebook ads allow you to target anyone from Android phone users to church-going reptile owners. ![]() Now let’s get into the nitty gritty: targeting. Later, it’s likely that you’ll start spending more money on well-performing ads, but I’ll touch on that later. This way, you’ll be able to measure the strengths and weaknesses of your ad without spending a fortune on an under-performing campaign. When starting off with a brand new ad, it’s a good idea to set the budget of your advertisement for only $5 a day. ![]() Setting the budget for your Facebook ad will determine whether you come out broke or with a great ROI, so it’s important that you do it right. Once you’ve set your goal, name your campaign and you’ll be ready to set your budget and targeting options. Now, some may argue that Facebook’s “Boost Post” option is better for promoting single blog posts.ĭon’t get me wrong boosted posts are a great way to promote your blog on the fly. However, the “Traffic” objective allows you to have much more control over your ad spend, targeting options, and copy. Check out this article to learn more about GetResponse Facebook Ads feature. For this guide, I’m going to stick with the “Traffic” goal.Įditor’s note: Now, you don’t even need to leave GetResponse to start running promotional campaigns on Facebook. Once you click the button, you’ll be presented with a ton of different ad campaign goals. To create a Facebook ad, go to the Facebook Ad Manager and click on the “Create Ad” button. Before I go any deeper, let’s start from the beginning: When you create a Facebook ad, it’s important you use proven formatting techniques to maximize your metrics. Once you’ve created your page, it’s time to log into your Facebook Ad Manager and start creating your ad. Regardless of whether you’ll use it as a social channel or not, you can’t create an ad without one! If you haven’t already, go ahead create your page. Create a Facebook page.įacebook pages can be an extremely helpful tool to promote your blog. ![]() If you’re feeling lost, don’t worry. In this post, I’m going to try to cover as much as I possibly can about creating Facebook ads for your blog, and how you can do it correctly.īut first, you’ll need a Facebook page: 1. You see, Facebook ads are a fantastic way to promote your blog and gain new readers. But most bloggers aren’t aware of the steps needed to convert cold traffic into valuable readers. You’ll find at least one mention of them on any marketing blog you come across.īut what you may not have found is a guide on how to correctly promote your blog with Facebook ads. We’ve all heard about the wonders of Facebook ads for our blogs. ![]() Hot news: You can now run Facebook and Instagram ads right from your GetResponse account. ![]()
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